Get Found by Customers Who Are Ready to Buy – Even If You've Never Run a Google Ad Before
Show up at the exact moment people search for what you sell, with a simple step-by-step system that stops wasted spend from day one
Trusted by over 20,000 learners worldwide
One-off payment • Lifetime access • Future course updates included
Turn Google Searches Into Calls, Enquiries and Sales – Without Wasting Your Budget
Learn the step-by-step Google Ads system that puts your business in front of people who are already searching for what you offer – without paying for the wrong clicks, drowning in jargon or handing your budget to Google's automation and hoping for the best.
"Best course I have ever purchased"
By far the best course I have ever purchased and it explains things better than any other person I have found
"I’m astonished at the detail"
"Just completed the course - I binge watched it today. It is absolutely brilliant. I’m astonished at the detail included in this. The videos are so clear and easy to follow. It’s exceptional value"
"Enquiries shot through the roof!"
"The amount of enquiries
I've been receiving for my business have shot through the roof!"
"Week 1 for me resulted in 1 new client"
"Week 1 for me resulted in 1 new client.
But apart from a ROI point of view, the exposures been excellent"
"Serious Results"
"Highly Recommended to any Individual or Enterprise if they are looking for serious results"
"Highly recommend"
"Highly recommend Chris to help you increase your social media marketing opportunities"
What Changes When You Join the Google Ad Academy:
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Get found at the exact moment customers are searching for you
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Turn Google searches into a steady flow of calls and enquiries
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Stop paying for clicks from people who were never going to buy
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Know exactly which keywords and ads make you money, and which to switch off
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Build a repeatable system you can grow with confidence
You Don't Need a Big Budget to Win Customers on Google
Think Google Ads is only for big companies with huge marketing budgets? Think again.
Google is where people go when they're ready to act. They type in exactly what they need, like "emergency plumber near me" or "accountant for my small business", and the businesses at the top get the call. With the right setup, a small business can appear right alongside the big names, and only pay when someone clicks.
The catch? Google's default settings aren't designed to protect your budget. Leave the wrong boxes ticked and your money quietly disappears on irrelevant searches, random websites and people who were never going to buy. That's exactly why I created the Google Ad Academy.
I'll walk you through it step by step: how to choose the searches worth paying for, write ads people actually click, track every call and enquiry, and see exactly what's working.
No complicated jargon. No expensive agency fees. Just clear, practical training that helps you turn searches into paying customers.
Is This Course Right for You?
This is for you if:
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You want more calls, enquiries or sales from people who are already looking for what you offer
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You've tried Google Ads before, but spent money with little to show for it
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You're paying for ads (or an agency) and want to understand and take control of them
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You're tired of relying on referrals, word of mouth or social posts to bring in work
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You want a simple system you can follow, repeat and scale
Learn Google Ads From an Experienced Marketer – Not Just Another Online Tutorial
Forget piecing together out-of-date tutorials (Google Ads changed a lot in 2026), guessing which settings to pick, or worrying that every click is money down the drain.
The Google Ad Academy brings everything together in one clear, step-by-step course. I'll show you how to find the searches your customers are really making, write ads that win the click, and turn that click into a real call, enquiry or sale.
Whether you're brand new to Google Ads or you've tried it before and been burned by the costs, you'll finally know what to do, why it works, and how to grow your business with confidence.
Inside the Academy, You’ll Learn How To:
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Set up your account and conversion tracking properly, so you know where every enquiry comes from
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Find the keywords your customers are really searching for, and block the ones that waste money
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Write ads that get clicked, with the extras that make you stand out on the page
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Launch Search and Performance Max campaigns step by step, with the right budget and bidding
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Use Google's newest AI tools, like AI Max, safely, without losing control of your budget
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Read the numbers that matter, so you know when to switch off, keep going or scale
As Featured In
Trusted for Marketing Insight — On Stage, In the Media and by 20,000+ Learners
Real Results From Real Businesses
"Filled with loads of ideas and suggestions"
"If you're not sure how to
reach your target market or even who
they are, then this is the course for you. From basics to more advanced targeting Chris London takes you through it in a simple and easy to understand way and really does know his stuff. A mountain of useful information and the motivation to
get on with it!"
Why Business Owners Choose the Google Ad Academy
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A simple system for getting found by customers who are ready to buy
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Built for small businesses, not big corporate budgets
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Focused on calls, enquiries and sales, not vanity metrics
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Fully updated for Google Ads' 2026 changes, with no fluff
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Based on strategies used to sell over 20,000 courses
Get the Google Ad Academy for Just £27 — One Payment
Win just one new customer and the course pays for itself many times over. Get instant access today, learn at your own pace and come back whenever you need a refresher.
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Lifetime access to the Google Ad Academy
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All 36 lessons, plus step-by-step guides and downloads
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Future course updates included
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When Google changes and I update the training, your course updates too
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No need to keep buying a new version of the course
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One simple payment — not a subscription
In case we haven't met yet...
Paid Ads Agency Owner Chris London
Chris London is the Managing Director and owner of a social media marketing agency 22:22 Marketing Ltd in Nottingham, UK. The agency manages around 150 client per day in a range of different industries, from small sole trader businesses to large corporate clients.
Chris's success comes from personally selling over 20,000 courses using social media marketing strategies and paid ads strategies, and his proven techniques now help other business owners achieve success across social media - whether they are starting with a small ads budget or are working with larger ad spends.
Chris is an authority figure in the social media industry and is regularly asked to comment on marketing and business related stories for a range of national newspapers and radio stations.
More recently Chris has put his findings into an easy to follow step by step tutorial in his online courses.
Everything You Need — Without Hours of Fluff
39 focused lessons and around 1.5 hours of video training, plus guides and downloads, so you can put the system into action quickly.
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1.1 Introduction to the course
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1.2 Google vs Facebook: catching people who are already searching
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2.1 Creating your Google Ads account the right way (and avoiding the Smart campaign trap)
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2.2 Budgets, billing and what Google Ads really costs in the UK
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2.3 Navigating Google Ads, including Ask Advisor
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3.1 Setting up the Google tag, conversions and enhanced conversions
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3.2 Consent Mode, GA4, call tracking and offline conversions
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4.1 Campaign types explained - Search, Performance Max, Demand Gen, Shopping and Video
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4.2 Choosing the right campaign type and goal
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4.3 Smart Bidding explained in plain English
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5.1 Keyword research with Keyword Planner
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5.2 Match types in 2026: exact, phrase, broad and AI Max
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5.3 Starter negative keyword lists
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6.1 Location, radius and ad schedule settings
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6.2 Audiences - Customer Match, your data and observation mode
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About this course
- £27.00
- 36 lessons
- 1 hour of video content