Win More High-Value Clients With LinkedIn Ads – Even If You've Never Run an Ad Before
Put your business in front of the owners, directors and decision-makers who sign off big contracts, with a simple step-by-step system you can follow from day one
One-off payment • Lifetime access • Future course updates included
Get in front of the decision-makers who actually sign off the budget
Turn LinkedIn ads into a steady flow of qualified enquiries
Stop paying for clicks from people who will never buy
Know exactly which ads win you clients, and which to switch off
Build a repeatable system for winning bigger, better clients
Think LinkedIn ads are only for big corporations with huge marketing budgets? Think again.
LinkedIn is the only platform where you choose exactly who sees your ad, by job title, seniority, company and industry. That means a small business can get in front of the same owners and directors as the big players, without paying to reach everyone else.
The catch? LinkedIn clicks aren't cheap, and the platform punishes guesswork. Pick the wrong settings and your budget quietly disappears on people who were never going to buy. That's exactly why I created the LinkedIn Ad Academy.
I'll walk you through it step by step: how to target your ideal buyers precisely, create ads that business owners actually respond to, turn that interest into enquiries, and see exactly what's working.
No complicated jargon. No expensive agency fees. Just clear, practical training that helps you win the clients you really want.

You sell to other businesses, and one new client is worth hundreds or thousands of pounds
You've tried LinkedIn ads before, but the leads were poor or far too expensive
You want to reach owners, directors and decision-makers, not just anyone with a profile
You're tired of relying on referrals and word of mouth for your next client
You want a simple system you can follow, repeat and scale

Learn LinkedIn Advertising From an Experienced Marketer – Not Just Another Online Tutorial
Forget piecing together out-of-date tutorials (LinkedIn changed a lot in 2026), guessing which settings to pick, or worrying that every expensive click is money down the drain.
The LinkedIn Ad Academy brings everything together in one clear, step-by-step course. I'll show you how to target the exact people you want to work with, write ads that busy decision-makers stop for, and turn that attention into real conversations with potential clients.
Whether you're brand new to LinkedIn advertising or you've tried it before and been burned by the costs, you'll finally know what to do, why it works, and how to win clients with confidence.
Set up your account and tracking properly, so not a penny is wasted from day one
Target buyers precisely by job title, seniority, company size and industry
Create ads busy decision-makers stop for, including Thought Leader Ads
Collect qualified leads with LinkedIn Lead Gen Forms, and follow them up fast
Retarget warm prospects, and get in front of your dream clients by name
Read the numbers that matter, so you know when to switch off, keep going or scale

Trusted for Marketing Insight — On Stage, In the Media and by 20,000+ Learners
A simple system for reaching the exact decision-makers you want to work with
Built for small businesses, not big corporate budgets
Focused on qualified leads and real clients, not vanity metrics
Fully updated for LinkedIn's 2026 changes, with no fluff
Based on strategies used to sell over 20,000 courses
Win just one new client and the course pays for itself many times over. Get instant access today, learn at your own pace and come back whenever you need a refresher.
Lifetime access to the LinkedIn Ad Academy
All 39 lessons, plus step-by-step guides and downloads
Future course updates included
When LinkedIn changes and I update the training, your course updates too
No need to keep buying a new version of the course
One simple payment — not a subscription
39 focused lessons and around 1.5 hours of video training, plus guides and downloads, so you can put the system into action quickly.
1.1 Introduction to the course
1.2 Is LinkedIn right for your business?
2.1 Setting up your Company Page and Campaign Manager account
2.2 Budgets, billing and what LinkedIn really costs
2.3 Navigating Campaign Manager - Campaigns, Ad Sets and Ads
3.1 Installing the Insight Tag and creating conversions
3.2 Conversions API and connecting your CRM
4.1 Choosing the right objective
4.2 LinkedIn ad formats explained
4.3 Where Accelerate went: the AI inside Classic campaigns
5.1 Defining your ideal customer and the buying committee
5.2 Ideal customer and targeting planner
6.1 Targeting by job title, function, seniority, company and industry
6.2 Audience Expansion and the Audience Network - what to switch off