Turn TikTok Ads Into Real Leads and Sales – Even If You're a Complete Beginner!
A simple, step by step system that shows you exactly what to run…even if you’re starting from scratch and not confident with ads
One-off payment • Lifetime access • Future course updates included
Get leads without increasing your ad spend
Turn ads into consistent enquiries & sales
Understand what’s working and what’s not
Run ads with confidence instead of guessing
Build a system that actually brings results
Think TikTok advertising is only for big brands with huge marketing teams? Think again.
TikTok gives businesses of all sizes the opportunity to get their products and services in front of potential customers. But knowing where to start, which settings to choose and how to create an effective campaign can feel overwhelming.
That's exactly why I created the TikTok Ad Academy.
I'll walk you through the process step by step, showing you how to set up your campaigns, reach the right audience, create effective ads and understand your results.
No complicated jargon. No expensive agency fees. Just straightforward, practical training that gives you the confidence to take control of your own TikTok advertising.

You’ve tried TikTok ads but didn’t get the results you expected
You’re working with a small budget and need it to work harder
You’re tired of guessing what to run
You want a simple system you can follow and repeat
You want consistent leads and sales

Learn TikTok Advertising From an Experienced Marketer – Not Just Another Online Tutorial
Forget spending hours watching random tutorials, trying to work out which buttons to press or worrying about wasting your advertising budget.
TikTok Ad Academy brings everything together in one straightforward, step-by-step course. I'll show you how to set up your campaigns, create ads that grab attention, reach potential customers and understand your results.
Whether you're completely new to TikTok advertising or you've tried running ads before, you'll learn the practical skills to start advertising with more confidence.
Set up your ads correctly so you don’t waste money from day one
Create ads designed to attract clicks, enquiries and sales
Find and reach the right audience without overcomplicating targeting
Control your budget and know when to increase or stop spend
Read the numbers that matter so you know what’s actually working
Retarget interested prospects and scale winning campaigns with confidence

Trusted for Marketing Insight — On Stage, In the Media and by 20,000+ Learners
A simple system that shows you exactly what ads to run
Built for small budgets
Focused on real leads and sales, not vanity metrics
No fluff. Just what works, explained clearly
Based on strategies used to sell over 20,000 courses
Get instant access to the full course today, learn at your own pace and come back whenever you need a refresher.
Lifetime access to the TikTok Ad Academy
All 37 lessons and step-by-step training
Future course updates included
When TikTok changes and I update the training, your course updates too
No need to keep buying a new version of the course
One simple payment — not a subscription
37 focused lessons and around 1.5 hours of video training, designed so you can understand the system quickly and start putting it into action.
Introduction to the course
TikTok ads vs Facebook ads: what's different
Creating your TikTok Business Center and Ads Manager account
Budgets, billing and TikTok's minimum spend
Navigating TikTok Ads Manager
Installing the TikTok Pixel and testing your events
Events API and Event Match Quality explained
Choosing the right campaign objective
Smart+ explained - full, partial or manual automation
Ad formats: In-Feed, Spark Ads, Carousel and Search
Why broad targeting wins on TikTok
Customer persona to content angles worksheet (Download)
Creating custom audiences
Creating lookalike audiences